– Why your business should start blogging
Why your business should start blogging
1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers.
It is a direct communication channel
• By 2013, it is projected that 128 million people in the US will be blog readers
• 6.7 million people publish blogs on blogging websites and another 12 million write blogs using their social networks (Source: NM Incite)
• The most active demographic group for blogging is 21 to 35 years old with 53.3% of the total blogging population (Source: Sysomos)
• 23% of total internet usage time is devoted to social networks or blogs (Source: Dream Systems Media)
– The percentage of B2B that use blogging
– How many consumers make a purchase having read an online blog
– Which age group is most actively reading blogs
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