How to Write a Blog Post

• Brainstorm ideas based on the topic and/or title in the editorial calendar or a new idea that’s come up for one of your existing themes (categories). Sketch out a rough outline of the post, including possible subheadings and main points.

• Make an outline. Make sure you get all of your ideas down on paper so you don’t forget anything.

• Research your topic online to add relevant links, facts, stats and photos to your post.

• Polish and finish the draft of your post, including the photo(s), as well as all of the promotional text it needs (i.e., the post excerpt/summary) and teaser messages you’ll use on each social media platform.

• Proofread your post for typos, grammatical errors and readability.

• Load your article text, links and photos to your blog platform. Include keywords from the article in the image “alt” text, optimize the post for search engines and schedule the post to publish on the right day at the right time.

• Promote your post on social media and notify anyone you mentioned in the post. Generate engagement as you monitor and reply to responses, comments and shares.