Reasons Why Small Business Owners Should Blog in 2014

Reasons Why Small Business Owners Should Blog in 2014

1. Best sales tool – A blog works for you 24/7/365, never calls in sick or takes a vacation. It also never flirts with the lady in accounting.
2. Share you expertise – A blog is an excellent platform to showcase your knowledge and expertise. The ultimate positioning tool.
3. Answer questions – A blog is an excellent place to answer any/all questions you’re received in the past from customers and/or prospects.
4. Forces creativity – Being consistent with your content marketing strategy forces you to be creative with what to write.
5. Increase revenue – The more content you produce and promote, the more website visitors you’ll attract. The more visitors results in more leads and the more leads typically equals more revenue.
6. Mass exposure – Business bloggers are often times interviewed by journalists for stores where they are seeking industry expert. (The content on this site is featured on Yahoo, was linked to from New York Times and Staples within the last few weeks)
7. Improve search engine rankings – The more content you produce, the more likely you will be found by your prospects when they are researching your industry online. As long as you have a content marketing strategy in place, optimizing for specific long-tail keywords, you should see a significant increase in search engines rankings.

I think those 7 reasons should convince you that having a blog in 2014 is a wise investment.  Contact us today to get started.