Using a Blog for Business!

There are lots of ways you can use a blog with or for a business website.  Here are some examples of what you can blog about or put on your blog:

• Frequently Asked Questions
  If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.

• Promotions
  If you do promotions every week or few days, you can use a blog to highlight them. Many bloggers give things away regularly. This can keep customers coming back. And the giveaways and promotions don’t have to be major expenses for you, but they should be something that people would actually want.  Providing a free whitepaper might not have the draw that a free wallpaper might have.

• Contests
  Like promotions, regular contests and games are a great promo in a blog. They are fun, and bring your customers back.

• What’s New Pages
  If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what’s new. A quick blog entry can show them what’s updated on your site.

• What’s Coming
  You can use a blog to peak interest in future products or projects. It’s also a great way to keep notes about what you’re planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, if your blog tool has a comments feature, you can use that to judge interest before it goes live.

• Photos and Images
  Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling.
  

• Developer Notes
  If you’re a software company, this can often be fascinating for your customers, to see what the software developers are doing and how new projects might be moving forward.

• News
  The most common use for business blogs is news, usually about the specific topic relevant to the company.

The key thing you want to remember is to keep updating your blog. There is nothing quite as sad as a blog that has five entries from ten months ago and then nothing. The best blogs have regular updates, whether it’s daily, weekly or monthly. Get in the habit of adding something to your blog regularly and your customers will appreciate it. 

Give us a call to get your blog started!  704-606-9497