Using Blogger for your Organization's Website

Blogger is a hidden gem in the area of website development, providing advanced services for customers at a greatly reduced cost. Behind every Blogger blog is built-in Content Management System (CMS) functionality which provides for most customer needs where a unique CMS is unnecessary. 

With the added benefits of Google-backed hosting, built-in security and an easy to use editor, it further lowers the learning curve for any customer's management of their site while being feature rich, intuitive, and customizable. As these services are provided by Blogger without cost, there is already a significant return on investment before any custom templating or other advanced development services are required.

Blogger can easily be used to create the “standard” 5 page corporate website, but a Blogger solution can also be used to great effect to engage a company's customers and fans. Using the native blogging functionality, it can alert your customers to new products, services and events, establish you as an expert through informative articles, showcase your achievements, and even make your business more approachable by highlighting your friendly and knowledgeable employees.


Over the past few years Blog Design 4 Less has created a number of compelling websites, built on the Blogger platform, that have enabled our small business clients to interact with and grow their customer base. Our goal for our clients has been to:

1. Establish the business as an expert,
2. Keep the business in front of their customers/clients, and
3. Make the site as easy as possible for the business to maintain.

A Blogger-based solution empowers these small businesses while still being customizable, affordable, easy to maintain, secure and stable.

How this translates into an engaging website for your business...

Step 1: writing articles, posting photographs, and creating content engages your customers and potential customers; a Blogger site provides the perfect platform as it was built for blogging.
Step 2: creating easy ways for your fans to follow you to get notified of new content (new products, service updates, specials, events, etc.) through "follow by email", RSS feeds, fan pages (Google+, Facebook, Twitter, etc.); Blogger provides these social media sharing functionality out of the box.
Step 3: getting found through search engines and local searches; being a Google product has its benefits and Blogger has added additional tools for optimizing your site for search engines.