Some Blogging Advice...

Blogging isn’t easy; it requires diverse skills to publish quality content on a regular basis. The reality is that most bloggers or businesses start with the idea “I’m going to create a blog.” Therefore building the blog becomes the end in itself. Like a more traditional marketing campaign, you build the blog, put some content on it, and you think you’re done. The reality is that your blog isn’t a field of dreams where, if you build it, readers will come. More continuous effort is needed to transform your blog into a quality content entity. One of the biggest reason blogs fail is that the blogger just stops before the blog starts to yield measurable results in the form of branding, thought leadership, lead generation and sales.

The #1 best piece of blogging advice: Keep blogging. (Need help? Here are 30 blogging tips.) It’s that simple. Just keep doing more of what you’ve been doing.
Why should you bother to continue blogging? 68% of marketers plan to invest in blogging in 2014 according to Social Media Examiner’s Social Media Marketing Industry Report. So keeping your current blog going gives you an essential advantage – blog longevity.
- See more at: http://heidicohen.com/blog-longevity-tips/#sthash.lDEHPIAs.dpuf

The #1 best piece of blogging advice: Keep blogging!  It’s that simple. Just keep doing more of what you’ve been doing. Why should you bother to continue blogging?  68% of marketers plan to invest in blogging in 2014 according to Social Media Examiner’s Social Media Marketing Industry Report. So keeping your current blog going gives you an essential advantage – blog longevity.

Use your existing blog to continue building authority with a set of readers, on Google and on social media.

The key to blog longevity:


The blog must have overarching goals and meaning that are larger than just creating more content in order to keep you motivated and showing up. So, how can you accomplish blog longevity without giving up or burning out?

Follow these 5 blog longevity tips.

1. Set big audacious goals. Think big. Go beyond traffic, money and customers.

2. Determine who your audience is. Not just by delivering important information based on the demographics and psychographics of your buyers, but by anticipating your audience’s needs before they voice them.   In light of this goal, what type of content do you need to produce on a regular basis to influence and change your readers? Consider your editorial calendar on a daily, Weekly and/or monthly basis to fulfill your audience’s needs when and where they need it. Look for a mix between evergreen and spontaneous content.

3. Gather sufficient blog resources to support your blog activity. Like other forms of marketing, blogs require people and support. Blog support requires more than just headcount. It needs support in the form of being integrated into people’s jobs. Further, your blog should be integrated into your overall marketing editorial calendar with assigned responsibilities and related resources such as editorial and technology. Your blog must be lovingly taken care of by your design team and technology department as a part of your on-going marketing and content strategy. Further it must render well on mobile devices.
4. Deliver your blog content to readers who seek it. This means blog post distribution.  Based on the focus of each blog post, place it on owned media (including your website, newsletters, catalogs, in-store flyers and other communications). Be active on social media so that you can support other people’s content and they’ll return the favor by promoting yours. Work with third party media entities to place columns and get cross-promoted and guest posts.

5. Track blog results! Dig deeper than the basic metrics, understand how your blog is performing. It’s not just a matter of driving readers to your blog, never to return again. Keeping your blog going is the key to building your blog. To stay on track, monitor your performance regularly.